Cambridge IGCSE and O Level Business Studies: Coursebook

FEATURES

• Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
• Exemplar examination questions help familiarise students with the style of questions they’ll encounter in the exams.
• Activities build key skills required by the assessment objectives – application, analysis and evaluation.
• Learning objectives provide clear aims at the very outset.
• Introductions make the content covered in the chapters relevant to real life.
• Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.

CONTENTS

• Introduction
• Section 1. Understanding business activity: 1. Business activity
• 2. Classification of businesses
• 3. Enterprise, business growth and size
• 4. Types of business organisation
• 5. Business objectives and stakeholder objectives
• Exam-style case study, Section 2. People in business: 6. Motivating workers
• 7. Organisation and management
• 8. Recruitment, selection and training of employees
• 9. Internal and external communication
• Exam-style case study
• Section 3. Marketing: 10. Marketing, competition and the customer
• 11. Market research
• 12. Marketing mix: product and price
• 13. Marketing mix: place and promotion
• 14. Marketing strategy
• Exam-style case study
• Section 4. Operations management: 15. Production of goods and services
• 16. Costs, scale of production and break-even analysis
• 17. Achieving quality production
• 18. Location decisions
• Exam-style case study
• Section 5. Financial information and decisions: 19. Business finance: needs and sources
• 20. Cash-flow forecasting and working capital
• 21. Income statements
• 22. Statement of financial position
• 23. Analysis of accounts
• Exam-style case study
• Section 6. External influences on business activity: 24. Economic issues
• 25. Environmental and ethical issues
• 26. Business and the international economy
• Exam-style case study
• 27. Preparing for assessment
• Glossary
• Index
• Acknowledgements.