Supports the full syllabus for examination from 2020.
This coursebook provides comprehensive support for the Cambridge IGCSE®, IGCSE (9-1) and O Level Business Studies syllabuses (0450/0986/7115). This coursebook contains exam-style case studies and stimulus material from businesses around the world for real world application of Business Studies theory Related endorsed titles > Coursebook Cambridge Elevate Enhanced Edition > Workbook |
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Publisher | Cambridge University Press |
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Author | Fisher, M, Houghton, M and Jain, V |
ISBN | 9781108563987 |
Published Date | 2018 |
Publisher | Cambridge University Press |
Website | www.cambridge.org |
FEATURES
- Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
- Exemplar examination questions help familiarise students with the style of questions they’ll encounter in the exams.
- Activities build key skills required by the assessment objectives – application, analysis and evaluation.
- Learning objectives provide clear aims at the very outset.
- Introductions make the content covered in the chapters relevant to real life.
- Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
CONTENTS
- Introduction
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style case study, Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style case study
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style case study
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style case study
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style case study
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style case study
- 27. Preparing for assessment
- Glossary
- Index
- Acknowledgements.